Cannes Lions

SKODA OCTAVIA

ARCHIBALD INGALL STRETTON..., London / SKODA / 2005

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Overview

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Credits

Overview

Description

There's actually very little freedom in motoring - we all carry the same licence, the same fuel, observe the speed limiits. So we created a faithfully observed parody of a tax disc with the line 'You have to pay the same road tax as everyone else. But you don't have to drive the same car'.

Outcome

As this piece was a follow-up communication, it played an important part in the campaign's overall result of a £140 cost per sale.

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