The media implementation was made creatively as it tried to leverage - wherever possible - the vibrator features of smartphones with banners that would trigger it and mimic the sound of a cat's purr.

In addition to a Facebook activation (including an app linked to the mobile app and some recruitment and engagement Facebook ads), a mobile ad campaign was devised to ensure a high number of downloads to make the app known and visible.

Information not available at the time of submission. You could check the results on n9ne.org/purrometer.