There is no censorship in Russia. There is no other opinion too. In 2014, the authorities pulled the plug on the only independent TV-channel Rain. It continues broadcasting through paid subscriptions and needs new subscribers.

Goal - get people to get acquainted with the channel and increase the number of channel subscribers.

In 2015 Vladimir Putin promised to help TV Rain ease the censorship burden. He did it again in 2016 and 2017 during his annual press conferences. But the miracle did not happen.

A week before the regular press conference we made his promises true. Everyone could get access to Rain’s broadcast for 24 hours if they demonstrated the president’s portrait to the web camera.

Goal - get people to get acquainted with the channel and increase the number of channel subscribers.

The target audience - politically active people interested in the knowledge of truthful information, active in social networks, residents of cities with millions.

We suggested a fun activity to get attention. The information spread in social networks, blogs, interest reached a peak by the time of Putin's press conference.

A week before the regular press conference we made his promises true. Everyone could get access to Rain’s broadcast for 24 hours if they demonstrated the president’s portrait to the web camera. Face recognition technology identified Putin’s face and opened access. The information spread in social networks, blogs, interest reached a peak by the time of Putin's press conference. At the Putin`s press conference, a journalist ‘turned Rain on’ with the real president’s face.

14,520,076 Media impressions.

Conversion rate 16.7% (every sixth person opened the access).

For two weeks only the number of subscribers grew by 3.9 %.