Cannes Lions
LOWE BRUSSELS, Hoeilaart / LOWE / 2009
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To convey their wishes for the New Year to their clients, the agency has sent them a miniscule card. The card looked just like a normal wishes card, but was much smaller. On the front was the classic message: “Best wishes for 2009*”. The recipients of the card found the explication for the asterix on the inside of the world’s smallest wishes card: “*It’s crisis time for everyone.”
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