Quaker created a movement that started mobilizing the public on the internet. Using a hotsite, people could send invitations to loved ones, scheduling meetings far in the future: Children scheduled meetings with their parents, nieces and nephews with uncles and aunts etc. This mobilization led to the creation of content for communication campaigns and Quaker turned the invitations that had been created on their hotsite into print and TV ads, thus transforming their actual consumers into participants of a huge national movement for good health. These ads were spread throughout different media channels and were on air simultaneously during primetime on 7 Mexican TV channels.

The Quaker brand of oats reached Top of Mind status in the health food segment, overtaking its main competitor. The campaign had a 68% rate of recall, the best yet for this brand.