Cannes Lions

QUATTRO CONQUERED THE MOUNTAIN

NRG CREATIVE BOUTIQUE, Sofia / PORSCHE / 2015

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Case Film

Overview

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Overview

Execution

The installation was built on the slopes of Vitosha Mountain,above Sofia, Bulgaria.

The letters and the centerline are made of polypropylene, filled with helium and raised on 120 meters high. We used them to create an optical illusion that shows a path in the mountain.

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