The Porsche 919 Hybrid has such superior stability that even at top speed, it seems perfectly still.

We invited fans to see it at the annual Le Mans 24 Hour Race with the Porsche Moving Picture Theatre.

We sent fans a foldable box with a still of the 919 and a code leading to video of a racetrack.

Placed on the box, it created the illusion of the 919 moving at top speed… while staying perfectly still. The Porsche Moving Picture Theater.

Using a regular Direct Marketing material to present a car with so much technology and innovation seemed to us inconsistent. So we have looked to answer to the client’s brief, create a direct marketing material for 919 Hybrid car, but to add some technology and innovation to the support we were creating. Mixing print material with digital support.

Thanks to this mix of technology we managed to demonstrate Porsche innovation spirit on a traditional communication material.

Thanks to the digital leverage of the campaign we were able to track engagement and quantify the campaign success.

Results of the campaign:

- 2,032 visits from over 6,000 theaters sent, it is to say a 33.86% conversion rate. Almost 7 times conversion rate compared with average direct marketing rate of less than 5%

- Average time spent onsite over 180 seconds, which means everyone participated in this theater 2 times. (as the video duration was 90 seconds).