To create a compelling piece of creative and to prove just how easily the Forearm Forklift could carry a very heavy load with relative ease, we created a circuit across Quebec and put two testers, and the product, through the ringer. We filled a massive metal chest with moving products like a vacuum, bungee cords, and a mop and made the testers carry it through very tight places – up steep paths and stairs, and over long distances at iconic Canadian and Québécois locations. All the while real Canadians looked on with curiosity and amazement.

Not only did putting the product to extreme tests in these challenging locations reinforce the quality of the Forearm Forklift, it also provided the Canadian context that is key to Tested for Life in Canada, one of our main differentiators among the competition.