The media team identified the Big Brother 2 reality television show as a media environment which, if used in an innovative and original way, could provide a platform that reflects the irreverence of the brand and builds on Nando’s relationship with their target market, The media team negotiated a unique sponsorship style package with the TV channel, which could accommodate the needs of the concept. The media team worked in partnership with the creative team to identify the correct content which could be re-worked into advertising material for the target audience.