The 30” launch ad “Table in the Clouds” features a family, who – along with an ever-expanding original and characterful supporting cast – are lifted by their steaming bowl of Quorn Spaghetti Bolognese up to their jovial dinner in the sky. The Quorn world and its colourful inhabitants also come to life in four brand press executions running alongside the TV, each focusing on a different Quorn dish and the reason why that particular meal can help you to “Eat Qlever”.