Advertising on radio causes products and services to get caught in the ears of its audience unconsciously. In these spots, people are telling their stories of the very moment they found an espresso machine or a whole pension plan in one of their ears. The speakers sound like they're telling their story to a friend. That's why we focused on Austrian actors and artists with unknown voices and then recorded them in a semi–professional surrounding to make them sound as natural as possible. To keep their charm, the English versions of the commercials were spoken by the original Austrian speakers.