The ‘Hands-on-approach’ campaign for WWF Finland was created to wake up Finns to be part of the global mission of preserving the rainforest through every day choices they make as a consumer. Finns, who have the third biggest ecological footprint and live in the midst of a relatively clean environment, lack the knowledge of how and more importantly why, they should help the rainforests. This TV and print campaign aims to make the footprint smaller.