WWF Together iPad app unleashes the potential of innovation in conservation.

To establish a deeper level of engagement between World Wildlife Fund and its supporters (as well as potential supporters), WE developed an experience in which consumers can personally connect with WWF’s content and brand. By sharing the lives and stories of the world’s most amazing animals in an emotionally engaging way, we enabled the WWF community to get closer to the organization’s mission.

The WWF Together iPad app features an initial eight animal portraits (with additional species to be added regularly). The stories are presented through a unique interactive experience, lush portraiture and the aesthetic metaphor of origami. The animals portrayed in paper helped communicate fragility and the iPad’s tactile nature helped us convey complex and important data in an entertaining way. The portrait animals within the app are each outfitted their own interactive experience that leverage the unique hardware and gestural features of the iPad: swipe sea ice to reveal polar bear facts, chop the panda’s bamboo, and access the device’s camera to simulate tiger vision.

In order to make the information memorable, content is revealed through playful discovery and divided into a grid to allow for the exploration of pockets of information at a time. The layout is designed to allow users to choose their own adventure, while navigational cues provide way-finding indicators along the way. Completion of a story unlocks the sharing of the portrait stories across email and social media through an animated folding of the origami species, while ambient sound and effects design throughout the app provide an immersive, responsive experience. The end result is a premium-feeling and thoughtfully-crafted experience that delivers a dynamic set of information.

WWF Together has experienced 500K+ downloads in 100+ countries, with consumers having spent an equivalent of 12+ years of time within the app. In the iTunes App Store, WWF Together was featured in the top 10 list of ‘Apps that Wow’, was named ‘New and Noteworthy’ and has received an average rating of 4.5 stars.

The app has received wide-reaching praise from publications including Fast Company Design, Design Week, Wired, Creativity Online, and Design Envy. It was also named Mobile of the Month by FWA. Recent awards for WWF Together include Best of Interactive and Best of Show at the American Advertising Awards (ADDYS) in Washington, DC.