Cannes Lions

RAV 4

SAATCHI & SAATCHI, London / TOYOTA / 2005

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These idents ran in breaks during a long-running UK drama about teachers. They lever off the RAV 4's heritage of 'a little bit rebellious' by casting it as a naughty pupil. It 'runs' in corridor, fights other pupils and is eventually escorted to the headmaster's office.

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2023, TOYOTA

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