Cannes Lions

AUDI R8

BBH, London / AUDI / 2008

Awards:

1 Bronze Cannes Lions
1 Shortlisted Cannes Lions
Film
Film

Overview

Entries

Credits

Overview

Description

The R8 is Audi’s fastest production car they’ve ever produced, but because it is mainly built by hand, it takes the longest time to construct. The film showcases this process by showing Audi engineers assembling the car in two days, using an innovative film technique that captures their movement through time.

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