Red Bull wanted to bring the magic of flying and the excitement of the Red Bull Air Race closer to people around the world. That is why we created Red Bull Air Race Live VR, allowing people to step into the virtual cockpit and experience how it is to fly the track as a pilot, in real-time. Experience a new dimension in motorsport based on real-time flight data, rendered on location at Red Bull Air Races on the 2017/2018 calendar. It’s a completely new way of experiencing a live event in virtual reality. It’s now possible for people all around the world to tune in and experience the high speed action, wherever the race is in the world.

• Implementation

- RBAR LIVE VR became an extension to existing channels where user can experience the sport (TV and Online Live-Stream).

- Platform was launched online and on-location with a VR booth at the 2017 finals in Indianapolis.

-VR experience has live connection to the place based on real-time telemetry .

-Not just from the cockpit but several camera positions around the plane.

•Timeline

-14-15 october 2017: Launch at the Final Race at the Indianapolis Motor Speedway

-02-03 february 2018: App update and kick-off of the new 2018 season in Abu Dhabi

•Placement

-The VR booth in Indianapolis was placed in the heart of the event area.

-The app was featured at the Google Play Home site for Daydream.

•Scale

-Scaled from a 2017 launch event to a platform covering all 2018 races around the globe.

-The VR app for the Google Daydream platform runs on all daydream-ready devices.

• Business impact – sales, donations, site traffic

3 million organic PR reach

1 million Social Media impressions

• Response rate

500+ guests at the VR booth

5000+ installs

• Impressions

- Overall reach of 12 million impressions within the first two weeks

• Change in behaviour

- Pilots use the experience to test and train new racetracks in VR before entering the real race planes.