Cannes Lions
LEO BURNETT TORONTO, Toronto / AMAZON / 2016
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It’s the morning after this year’s most epic A-List celebrity Super Bowl party. Alec’s passed out in bed, half-clothed and dishevelled from last night when Jason Schwartzman wakes him up using his one and only call from jail. Alec’s looking worse-for-wear and Jason sighs in relief that Alec made it home alive. Once relieved, Jason, with panic in his voice tells Alec that they’ve been “very bad boys”. Alec asks “Alexa” for the latest news, who then responds with a headline about the pair mooning paparazzi and running away—not before Alec removed his shoe and threw it at paparazzi. Alec, unaffected by the headline, is most upset about a hole in his favourite cashmere socks. As Jason asks Alec to send a lawyer, Alec falls back to sleep, content that he’d resolved the most pressing issue—re-ordering another pair of his precious socks.
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