The client briefed the agency to find an impactful way to communicate their price reductions during the IKEA sale.

The inspiration for the final design came from IKEA's own kitchen products, which peel, grate and pare food items. We combined the function of those items with the price tags to highlight the progressively lower prices IKEA was offering customers.

The ambient pieces created considerable buzz about the great bargains going during the sale period and helped generate sizable store traffic.