In the film, we see different people around the country preparing for bed with the steely determination of a sportsperson getting ready for a big game. Throughout, American Football Coach Derrick Moore delivers a rousing, locker room style speech, rallying them to “Win at Sleeping”. They take all kinds of measures to ensure sleeping success, from making mugs of cocoa and closing blackout blinds to putting on slippers like a sports team slipping into their kits. As the speech reaches a crescendo, they leap into bed, like athletes crossing the finish line, and we end on them sleeping soundly, having delivered an outstanding bedtime performance. Thanks to some thorough preparation and a little help from IKEA.