Our strategy was built on a powerful idea, recreating a filmic classic by using the latest technology pushing boundaries of storytelling. While VR sometimes is just for the sake of being a new technology, in this cases 360/VR genuinely provides a richer, more immersive experience.

Lelouch’ film grabbed headlines in 1976 because of its way that it was shot, at the time is was hugely innovative. We wanted to emulate the same thrill, using the very latest tech to create a new immersive layer. The Mustangs strategy is a combination of ‘refined innovation’ and the freedom of driving. Comining both, we found the perfect combination to create something unique and fitting for the 21st century.

In order to recreate the camera perspective of the original, we had to design a custom made rig for the 360 camera which had to be mounted only 12 inches from the ground right in front grill.

This is the first attempt to recreate a classic film in VR 360, giving the viewer a completely new perspective of the brand and city. Shooting the classic scene at Sacre Coeur required the production team to move hundreds of tourists temporarily and shooting the small but significant details took meticulous planning.

Despite the challenging shooting criteria, ReRendezvous manages to replicate the exhilaration found in the original film and brings it roaring into the 21st century.

We created a range of inRead 360 videos which ran on premium publishers to ensure our target audience could not escape their date with the Mustang.

Our audience are digital-natives. To reach them, we aimed to be natively embedded on platforms. Starting with an immersive article and engaging banners on Mashable to a 360 video distribution across hi end publishers. We achieved:

475 articles across the globe

13,039,826 impressions on owned Ford platforms alone

1,716,885 views on owned Ford platforms alone

The VTR was by 35.5% (benchmark 10-15%) resulting in a strong engagement rate at 7%. We successfully executed a digital-led campaign that proved innovative, powerful and impossible to ignore: just like Mustang.