Monsters are haunting kids’ nights. Luckily, parents can reassure them by saying monsters do not exist.

But sometimes, the worst monsters are inside real people and relatives, who haunt kids’ life.

The creative execution depicts three sexual predators into monsters, threatening frightened children.

We decided to use illustration as a clear reference to bed stories universe. The technic is simple black pencil.

We created three different real monsters. The old ones, the young one and the big one….monsters who could be the Grand-pa, the neighbor and the family friend.

Thanks to its impactful visuals, the print campaign became a PR campaign, shared on websites and social networks. Increasing the number of visits on Innocence en Danger’s website on which people could find an help to learn how to detect sexual abuse.