Cannes Lions
VOSKHOD, Ekaterinburg / TRI BOGATYRYA / 2010
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Tri Bogatyrya is a real Russian bathhouse with good old tradition: wooden houses, stone furnace and bath brooms made of birch. It's a perfect place for foreign guests to make them feel what real Russian rest is all about.There's a legend about Russian bathhouses; if you go there just once that means that you become a little bit Russian because you get to know the Russian soul better.The idea of the radio ads is based on beloved Russian folk songs 'Kalinka-Malinka,' 'Katyusha,' and 'Oh, Moroz.' These songs are performed by a German, a Chinese and an Englishman in their native languages.
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