Eurobest

Reality Shock

KOLLE REBBE | ACCENTURE INTERACTIVE, Hamburg / AKTION MENSCH / 2019

Film
Supporting Content
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The film begins with a look back at last year’s campaign: a vision of an inclusive society in which children with and without disabilities assume their future adult roles and participate in public life – always with complete equality and free from prejudice.

Following that there is an abrupt cut to the actors in the studio. We see them confronted with unpleasant and – in some cases – vicious statements that were made by social media users who saw the first part of the campaign.

At the end, there is an appeal for inclusivity from the beginning. -> After all, tolerance should be thought from early on.

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