Eurobest

REAR VIEW INVITATION

DDB STOCKHOLM, Stockholm / MCDONALD'S / 2016

Presentation Image
Digital Proof JPG
Digital Proof JPG

Overview

Entries

Credits

Overview

Background

When you drive the Swedish roads your bound to pass a McDonald’s. But sometimes they’re few and far between. We wanted to find an interesting way to catch the attention and possibly convert drivers who had already passed a McDonald’s restaurant.

Description

We designed a laterally reversed billboard that was positioned after having passed the exit to a McDonald’s restaurant. The message was unclear when seeing it straight ahead, but made total sense when seeing it in the rear view mirror. The message? It’s never too late to turn around. Next U-turn 100 meters.

Execution

We designed a billboard, flipped it around and then published it.

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