Cannes Lions

Rebranding Blandy's

OMDESIGN, Matosinhos / BLANDY'S / 2016

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Overview

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Credits

Overview

Description

The identity and whole Blandy's range, world leader in the production of the more superior categories of Madeira wine, with a history of over two centuries, were recently renewed.

The new image was adapted to the entire Blandy's range. Additional features include the family crest, which reinforces the date the company was set up, as well as the symbol of casks, a reference to the aging of Blandy's wines in oak casks. This is an ancient technique still used today in the production of these unique nectars, which are known worldwide.

Execution

The advertising agency also developed new premium packaging for the more superior categories, in oak and cardboard, in line with the new brand image. All of the colours and materials are associated with Madeira wine.

The Frasqueira packaging has a new logo and the Blandy family crest on top of the box, heat engraved into the wood. Inside, there is a certificate of quality and origin of these wines, as well as a brochure signed by the CEO of the company, Chris Blandy.

Outcome

The new identity and image were recently launched worldwide on the markets where Blandy's is present and reinforce the positioning and the premium nature of these wines produced by Blandy's.

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