Eurobest

Rebuild the World

BETC, Paris / LEGO / 2020

Awards:

1 Shortlisted Eurobest
Presentation Image
Film
Case Film
Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Execution

The Lego brick system allows everyone to rebuild the world exactly the way they want, freely and creatively. The film follows the chase between a clever rabbit and an unlucky hunter. Every character, animal and vehicle is based on an existing or past LEGO toy, so heads spin 360 degrees, everyday objects are outsized, and a boat can suddenly fly with a little help from a palm tree. Featured Easter eggs span the generations, from the first LEGO women duck toys, to a dragon wearing Jeremy Scott adidas trainers and a life-size replica of the LEGO House in Billund.

Similar Campaigns

12 items

Build with the force

SERVICEPLAN GERMANY, Munchen

Build with the force

2020, LEGO

(opens in a new tab)