During the weeks of major UFC events, camera crews are embedded with fighters and key UFC personnel, capturing the unvarnished, unscripted drama as the pressure builds. The cinematography, though run and gun, is of the highest caliber and provides unprecedented access to the athletes. A team of editors turns this raw footage into new episodes, usually about eight minutes in duration, each of which appears online within 48 hours of filming – often the same day the footage was captured.

UFC World Championship Tour Embedded premiered on March 22, 2015, with 9 subsequent episodes through April 1 capturing the tour's various stops. Each episode premiered on YouTube, was posted to UFC.com and our partners, and then distributed socially and virally.

From Rio to Vegas to New York and across the pond, viewers got a level of access and insight unparalleled in the genre. Fans watched in real time how the intensity and isolation of a media tour turned a sporting rivalry into a bitter hatred; how savvy upstart McGregor engineered his fame and what got Aldo, a stoic veteran of the sport, to finally snap.

The UFC World Championship Tour Embedded series racked up more than 10 million views in total and boasted 4 of the year's 5 most-watched episodes. The buildup to the Aldo vs. McGregor fight shot McGregor to fame, which later contributed to the record-breaking buyrates of UFC 196: McGregor vs. Diaz.

UFC Embedded received over 50,000,000 views on YouTube in 2015 with no paid promotion. The series elevates our headliners into humans, introduces up-and-coming personalities in the field and grants extraordinary access to the inner workings of a major sports organization. Sponsors including MetroPCS, Reebok and Alienware have come on board. The success of UFC Embedded is reflected in both its viewership numbers and the increase in Pay-Per-View buys -- our company's key metric -- which directly correlates to the performance of the series.