Cannes Lions

Reclaim Your Voice Radio

GREY, London / GLAXO SMITH-KLINE / 2022

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Radio audiences are used to hearing pitch-perfect effortlessly smooth voices in commercials. We pushed against that convention and let people hear the other side

- a real person struggling to relearn how to speak clearly after an accident.

Reclaim Your Voice is an AI-enhanced speech training tool. It allows PoliGrip to connect and support young consumers through one of the most challenging periods of their lives, in a purposeful, and empowering way. Through radio we brought the transformative power of the app to life in a simple, impactful way, recording a genuine partial wearer as her voice returns over time. Showing the impact of the tool, over weeks of training and feedback from the app. Empathetically telling the story of the trauma and demonstrating the journey of recovery to our audience, through the testimony of a fellow sufferer.

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