Using Direct mail as an invitation, we drove to the app and encouraged people to solve the quests by using their smartphone in various ways – always in a real-time-collaboration with another recipient and unknown user. By putting to people together in a live demo of a real life situation we gave people the opportunity to test their collaboration skills and furthermore get a first introduction of what a position in The Swedish Armed Forces is all about. The five tests sampled some of the most common assignments for a recruit, as this mobile app literally let our audience take matters in their own hand and prove their collaboration-skills directly, live and in real-time.

The app generated over 220 000 completed games and over 2700 applications. That´s what we call good co-operation.