Cannes Lions

RECRUITMENT

DDB STOCKHOLM, Stockholm / FORSVARSMAKTEN / 2014

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

Using Direct mail as an invitation, we drove to the app and encouraged people to solve the quests by using their smartphone in various ways – always in a real-time-collaboration with another recipient and unknown user. By putting to people together in a live demo of a real life situation we gave people the opportunity to test their collaboration skills and furthermore get a first introduction of what a position in The Swedish Armed Forces is all about. The five tests sampled some of the most common assignments for a recruit, as this mobile app literally let our audience take matters in their own hand and prove their collaboration-skills directly, live and in real-time.

Outcome

The app generated over 220 000 completed games and over 2700 applications. That´s what we call good co-operation.

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