Saatchi was desperately looking for an account director.

But the Brussels agency was a bit dusty and we didn't get the most dynamic candidates.We needed to surprise and conquer.

We invented an award for account directors and published banners and small print ads in specific media.We asked permission to some credible sponsors and added their logos to position it like a very serious event.We hung posters in the best competing ad agencies.

The only way to find out more & to subscribe was to visit http://www.acda.beAnd many people did.There they saw the award disappear and being replaced by the message :"Sorry, there's no award, but you seem to have the right ambition to become Saatchi&Saatchi's new account director" + contact data.

A hell of a lot of clicks, press coverage, praise, envy & even some anger ...We received in two weeks time 35 serious cv's. We must say it was probably the rumour-around-the-action. Because of this bold action the whole Belgium marketing world now knew that Saatchi was looking for an account director.We interviewed the best candidates, and eventually hired one very experienced account director from a competing agency.In the follow up we selected some other candidates and hired for other departments that heard about this action.