IDEA:

Show that this shoe can literally run through anything.

IMPLEMENTATION:

We wanted this video to elevate an intriguing product into a work of art. Using a mash-up of extreme slow motion and sped-up footage, we shredded through an array of explosive terrains, from a smashed birthday cake and crushed eggs, to paint, “glass” bottles, and beyond. The result is a visually arresting film that turns heads – and feet – in our direction.