The product presentation of Reebok running shoes was focused on the sole of the shoe. It is characterized by a light material (3D-Lite-technology). The idea of an oversized butterfly showbox derived from the light Reebok running, shoe along with it’s variety in design. Through specific shoe arrangement as well as direct presentation of these soles, the Reebok running shoe experienced a change into an array of colourful butterflies.

The consumers are very impressed by the strong and eye-catching butterfly showbox. Reebok reported from all the shops where the promotion took place that there was a positive response and an increase in sales of Reebok running shoes.