BLS is a governmental agency of the Autonomous Province of Bolzano whose mission is to advance South Tyrol as a business location.

In 2011, we planned and executed an integrated communication campaign aimed to position Alto Adige as the 'Green Region', the best business location for innovative companies. we managed an integrated public relations campaign to reach 2 main KPIs: first place, Alto Adige, in the top 5 business locations for doing business, based on recognised national surveys about the best place for doing business in Italy; and secondly, generate a coverage of at least 50 articles in national and trade media.

The target audience was composed of the media, business community and influencers in order to reach all the different key actors that can influence and promote Alto Adige as the best location for entrepreneurial activities.

The campaign mixed a wide media relations proactive activity, targeting the main economic and financial media and some key events. A networking business to business meeting involving prospects and influencers, where BLS could discuss the opportunities of investment and new business in Alto Adige with a focus on the renewable energy sector and the presence of BLS management at 3 relevant speaking platforms at the 3 top trade events of the energy sector in Italy.

We assisted BLS in designing a corporate image and business-to-business marketing communication program:- Media induction program for BLS executives in order to raise the visibility of BLS. We organised around 20 individual media briefings and secured 3 speaking opportunities at the 3 top trade events of the energy sector. - Organisation of a business-to-business event, with the objective to discuss the opportunities of investment and new business in Alto Adige, with a focus on the renewable energy sector. We organised a round table in Milan, attended by over 150 business prospects. - Creation of the first edition of Alto Adige Investment Award to reward the best local business enterprises which distinguished themselves for their excellence in Italy and in the world.- Creation of an advertising campaign centred on the message that Alto Adige is a 'Pioneer in Green Energy'. Media planning involved the most important business and financial media outlets.

During the 6-month program, we delivered 80 articles (with a readership of 9,787,000 contacts) around 60% more than the agreed objective.

The organisation of 25 interviews delivered the result of fostering understanding of Alto Adige as the Green Region in Italy and a good place to conduct sustainable business. In December, Il Sole 24 Ore and Italia Oggi, the 2 most important Italian financial dailies, published 2 independent surveys on the best place to do business in Italy. Both of the rankings were compiled by 2 distinguished Italian universities.

Alto Adige and the province of Bolzano were placed second in both rankings. With an Advertising Value Equivalency (AVE) of €9,500.00 euro, the media relations campaign generated a ROI of 2:0.