Dubai Lynx
CHEIL WORLDWIDE, Dubai / SAMSUNG / 2024
Overview
Entries
Credits
Background
Technology has often been criticized as having a negative impact on relationships, with a staggering 79% of people in the region saying they have lost touch with loved ones, and 66% mentioning they would want to get back in touch. However, when it comes to reaching out, picking up a conversation with someone you haven’t spoken to in a while can be a challenge.
Idea
Samsung created Eid RE.Greet.ai – the first AI that rekindles lost connections by generating personalised Eid Greetings, allowing users to skip the fuss of what to write, while having some fun. And to make the experience more rewarding, based on the user’s IP address, the more greetings generated, the more unique promo codes and offers they’ll unlock.
Strategy
Talking to communities that observe Ramadan and celebrate Eid el Fitr, we engaged them on our social channels, and through targeted ads.
They had 2 benefits in using reGreet.ai
1. Reconnecting with long lost friends
2. An extra tangible incentive of unlocking more Samsung promo codes the more they generated and shared reGreets. These codes could also be gifted in the messages.
Execution
Samsung created Eid RE.Greet.ai – the first AI that rekindles lost connections by generating personalised Eid Greetings, allowing users to skip the fuss of what to write, while having some fun. And to make the experience more rewarding, based on the user’s IP address, the more greetings generated, the more unique promo codes and offers they’ll unlock.
Outcome
By harnessing the power of A.I. to bring better convenience and smarter interactivity to consumers, and using it in a way that’s relevant and beneficial to them, this resulted in:
+5K
Visitors In 24hrs
+11K
Greetings Generated in 2 days
14% Increase
in Promo Code Redemptions
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