Dubai Lynx

reGreet.ai

CHEIL WORLDWIDE, Dubai / SAMSUNG / 2024

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Overview

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Credits

Overview

Background

Technology has often been criticized as having a negative impact on relationships, with a staggering 79% of people in the region saying they have lost touch with loved ones, and 66% mentioning they would want to get back in touch. However, when it comes to reaching out, picking up a conversation with someone you haven’t spoken to in a while can be a challenge.

Idea

Samsung created Eid RE.Greet.ai – the first AI that rekindles lost connections by generating personalised Eid Greetings, allowing users to skip the fuss of what to write, while having some fun. And to make the experience more rewarding, based on the user’s IP address, the more greetings generated, the more unique promo codes and offers they’ll unlock.

Strategy

Talking to communities that observe Ramadan and celebrate Eid el Fitr, we engaged them on our social channels, and through targeted ads.

They had 2 benefits in using reGreet.ai

1. Reconnecting with long lost friends

2. An extra tangible incentive of unlocking more Samsung promo codes the more they generated and shared reGreets. These codes could also be gifted in the messages.

Execution

Samsung created Eid RE.Greet.ai – the first AI that rekindles lost connections by generating personalised Eid Greetings, allowing users to skip the fuss of what to write, while having some fun. And to make the experience more rewarding, based on the user’s IP address, the more greetings generated, the more unique promo codes and offers they’ll unlock.

Outcome

By harnessing the power of A.I. to bring better convenience and smarter interactivity to consumers, and using it in a way that’s relevant and beneficial to them, this resulted in:

+5K

Visitors In 24hrs

+11K

Greetings Generated in 2 days

14% Increase

in Promo Code Redemptions

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