Cannes Lions

WIRELESS SOLUTIONS

RAPP COLLINS WORLDWIDE/DALLAS, Irving / HEWLET-PACKARD / 2004

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

To clearly demonstrate that HP's wireless solution isn't just vapor ware but one that works, the main message of the program is delivered to the target on a wireless iPAQ PDA. Once the prospective customer schedules an appointment, the HP sales rep brings additional wireless add-on components.

Outcome

The first wave of mail went out in the last week of March, 2004. Specific results are not yet availble.

Similar Campaigns

12 items

Aunjai Cyber : Wisdom to Survive

ADVANCED INFO SERVICE PUBLIC COMPANY LTD, Bangkok

Aunjai Cyber : Wisdom to Survive

2023, AIS

(opens in a new tab)