Cannes Lions
RAPP COLLINS WORLDWIDE/DALLAS, Irving / HEWLET-PACKARD / 2004
Overview
Entries
Credits
Description
To clearly demonstrate that HP's wireless solution isn't just vapor ware but one that works, the main message of the program is delivered to the target on a wireless iPAQ PDA. Once the prospective customer schedules an appointment, the HP sales rep brings additional wireless add-on components.
Outcome
The first wave of mail went out in the last week of March, 2004. Specific results are not yet availble.
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12 items