The society is on a pursuit for perfection. Where failing is not an option. And mistakes are taken as a sign of weakness.

But the fear to fail leads people to loose their curiosity, courage and persistence.

Everything that the DIY superstore chain HORNBACH stands for.

So HORNBACH introduced it's first campaign, inspired by the grandeur of failure.

Pain. Desperation. Furiousness.

Yes, every project has its pitfalls and challenges. And of course it is easier to give up.

But HORNBACH shows courage to stand up and try again. Make mistakes. And turn failures into greatness. A campaign that goes beyond right or wrong. Conveying a feeling, that triggers people to dare again.

And encourages them to regret nothing.