Sony Music digital outdoor campaign across Norwegian cinemas brought jaw-dropping engagement, and gave a precise measurement of who interacted with the ad, how and for how long.

By using technology such as touch, NFC, camera, and Microsoft Kinect, the advertiser received detailed information about the audience and their interactions.

People could swipe screens, rotate through four different artists, and watch music videos featuring Justin Timberlake, Miley Cyrus, Isac Elliot, and One Direction. They could then click one of three social media buttons, iTunes, Spotify or Wimp, enter their phone number, and receive an exclusive download link.

Since the content of the campaign was hosted on an Adform

platform, the advertiser could continuously update or change the campaign, based on dynamic measurements, to meet their goals and to get the most out of the investment.

Sony Music reached an OTS of 21% and a conversion rate of 31.3%, which is an impressive achievement for the outdoor ad.