Dwight was essentially signing autographs with the ball, instead of a pen. Each individual autograph was then printed onto an adidas shirt, and handed to the fan as they came off court, giving them something truly personal to take home.

An estimated 4000 fans turned up for a chance to take part in the session, which was covered on three TV channels, in the biggest newspapers in The Philippines, as well as on NBA.com and dozens of basketball blogs and fan forums.

Figures courtesy of GreenBulb PR.