Just like the boots, we designed everything in black and white. The name ‘Battle Pack’ gave us the option to use an aggressive pattern throughout the site.

We redesigned the standard white background product shots and designed custom immersive animations, each highlighting the product features. We showcased these features by giving the site a unique ‘project mapping’ feel by playing with the light, shadows and atmosphere.

From mobile to desktop and from international to a local or at the retailer level: the final design created an integrated look and feel, and proved the fact that an e-shop environment can be engaging as well.

- Higher product interaction than most adidas microsites, proving that the merger between experience and sales was successful

- Average time spent on the pages we create has increased by 130%

- We exceeded expectations of traffic to product detail pages by 13%, totalling in 12 million