Cannes Lions
Reliving our classics.
RESIDENCIA, Mexico / VOLKSWAGEN / 2018
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Overview
Entries
Credits
Overview
Description
an action on social media to connect a VW lover with another VW lover.
to donate auto parts and celebrate the day of the dead
Execution
a call video with the action
placement in our FB fan page
Outcome
The gallery received almost 60,000 comments and was shared more than 15,000 times,
Reaching more than 12,000,000 users, thanks to the earned media generated.
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