Cannes Lions

Reliving our classics.

RESIDENCIA, Mexico / VOLKSWAGEN / 2018

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

an action on social media to connect a VW lover with another VW lover.

to donate auto parts and celebrate the day of the dead

Execution

a call video with the action

placement in our FB fan page

Outcome

The gallery received almost 60,000 comments and was shared more than 15,000 times,

Reaching more than 12,000,000 users, thanks to the earned media generated.

Similar Campaigns

12 items

TEDDY BEAR

DDB ARGENTINA, Buenos aires

TEDDY BEAR

2015, VOLKSWAGEN

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