Invite fans of our new Candyman song to remix the track on any device using digital M&M’S – and on Android devices, using real M&M’S. Each color M&M’S represents a different instrument used in the Candyman song. Moving M&M’S around on the stage changes the way the instruments play, and tapping on the M&M’S adds delay effects to the instruments. Users can then share their original remix to their social media pages and the remix site’s gallery.

After four months of development, we launched the Remix With M platform in conjunction with the new Candyman song and music video. Calls-to-action to “Remix with M” were featured throughout the music video, inviting fans to engage further with the song. The platform – where fans are given the stems of the song to remix however they want using M&M’S – was accessible via web browser on any device. As the song gained momentum, visits to the platform increased. Fans shared their remixes to social media, driving more curious fans to the platform.

In just one month, over 3,000 original remixes were created, totaling more than 7,500 minutes. Over 2,000 remixes were shared on social media. Visitors spent an average of more than five minutes on the Remix With M platform – a 250% increase in time spent on any other M&M’S site. And M&M’S became a favorable topic of conversation among an audience it hadn’t engaged with before.