Cannes Lions
GUZEL SANATLAR/SAATCHI & SAATCHI, Istanbul / ETI / 2004
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Chocolate bar Remixx, being less sweet and more filling, is suitable to answer the "meal delayer" need of our target audience, defined as sarcasm-inclined, on-the-go, independent young-adults, skipping meals voluntarily or involuntarily. Remixx communication stressed the idea of "appetite-fixer", with a sense of honesty...
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