Cannes Lions

Renaissance Night Market

ANOMALY, Shanghai / MARRIOTT HOTELS / 2016

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Overview

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Overview

Description

The Renaissance Night Markets

In almost every city across Asia, you will find one place that is a melting pot of all that is authentic about that city and culture: Night Markets.

From Silom in Thailand to Shilin in Taiwan, Bugis Street in Singapore to Wangfujing in Beijing, these places are the place to go to discover the city.

Our creative idea was to bring the very best of those places into the hotel, thereby giving time-poor business travellers an opportunity to experience the city they are in.

Execution

For the first Renaissance Night Markets, we curated a selection of some of the best vendors from across the city into the hotel. From food and drinks, music and performance, arts and crafts, we worked closely with both the vendors and the properties to create a balanced and inspiring experience.

Inspired by the ambiance of Night Markets, we created a unique and memorable, yet premium identity for the platform.

The power of the concept is that it is scalable and flexible, enabling each property to make it as big or small as appropriate, or to bring in more local characteristics of their own Night Markets.

Outcome

The biggest measure of success is that this platform was adopted by multiple hotels and markets across Asia, and continues to be executed.

For illustration, some key results from the Shanghai Night Market include:

- 1,100 guests

- 27,000,000+ impression on Social media

- 20,00 Retweets and 11,000 Comments

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Workation

LUFTHANSA, Frankfurt

Workation

2023, LUFTHANSA

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