Cannes Lions

RENAULT CLIO

PUBLICIS NET, Paris / RENAULT / 2006

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Overview

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Overview

Description

A website presenting new Clio to a young target, focusing on a driving experience through a realtime 3D game “Clio Extreme Racer”. The game first puts the visitor inside a ghost car (just like in the advertising movie), chasing New Clio, and then inside New Clio to race against time. A hidden track can be revealed, for advanced users only !The results were amazing with, in one month, more than 116,000 games played and more than 20,000 downloads of the game.

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