The new Renault Clio is a dynamic car with great design and full five stars in the Euro NCAP crash test. The website should expand on these aspects for a primarily male target group.

The website dramatises the Clio’s main traits: dynamism, safety and design are each given individual sound snippets. They are strung together to form a song, depending on what the user does on the site. In the configurator, the sound changes according to what the user wants from their Clio (specification, options), and, conversely, changes in the sound elements are reflected in the configuration of the Clio.