Cannes Lions

TWINGO

PUBLICIS CONSEIL, Paris / RENAULT / 2015

Presentation Image
Film
Presentation Image

Overview

Entries

Credits

Overview

Description

New Renault Twingo is a car that stands for freedom – the freedom to go wherever it wants thanks to its exceptional turning circle which provides it with incomparable agility.

The idea was to make a character out of Twingo that plays the leading role in an animated choreography featuring a succession of virtuoso manoeuvres.

Twingo is going through a series of mind-boggling steps and pulls it off with panache and ease, to the background of sensual, rhythmic pop music by Beck.

Over the course of this graphic journey, Twingo stars as a sharp-minded character who travels through a multi-coloured keyhole to a string of cosmic planets, zigzags between the legs of elephant-like buildings, challenges a snaking ribbon, tackles a series of hairpin bends made of shoestrings, dodges a maze of water droplets, surfs on the chaotic cobblestones of a mischievous city and transports the spectator from this imaginary place into the real world, while cheekily embodying the ‘Go Anywhere, Go Everywhere’ tagline.

Execution

This film has been created by an artist duo. For this special project, they used a mix between traditional and handmade drawings, brush strokes, stamps and computer drawings. Then, 3D was used to animate the car and its moves as well as the settings/backgrounds.

The use of the brush for Twingo character strengthened the car’s agility.

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