Cannes Lions

RENAULT MEGANE SPORT

ORBITAL GRUPO DE COMUNICACION, Barcelona / RENAULT / 2005

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The objective was to emphasise the 225hp engine of the new Renault Mégane Sport. The online pieces were directed at users aged 28-35, males, upper middle class and with sporty tastes. We created a complicity between the product and the user based on the interaction that allowed us to show users the feeling of driving such an engine, instead of showing the car or appealing to their reasoning

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