Cannes Lions
PUBLICIS LADO C, Madrid / RENAULT / 2006
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A huge middle-age army is on a field. It is mada up of thousands of men, and is ready for the battle. The leader gives the order to attack and the crowd of warriors move ahead towards the enemy. The enemy happens to be just one man with a diamond-shape shield, who runs towards that huge army to confront them in the battle. He feels safe with a diamond. Because Renault (the diamond brand) is the no. 1 brand in safety.
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