Concerning the french specific regulation, according to the Conseil Supérieur de l'Audiovisuel: Product placement is authorized only in movies, audiovisual fictions, videoclips as long as they are not in destinations of the children. Concerning limitations and regulations on social networks and video broadcast platforms, the same rules are applying worldwide.

The audience was first exposed to the dispositive at Geneva Motor Show, and the announcement of the partnership between the brand and the artists. David Guetta's fans and followers were invited by David Guetta himself to discover the experience through a post of the artist on Twitter and Facebook. With nearly 30m of Facebook fans, nearly 1 bn views on YouTube and 3.7m followers on Twitter, David Guetta is also the most downloaded artist in all of Europe. A proportion of the traffic has also been drawn from Renault's websites themselves, where there were specific self-promotion banners. No other media, only PR.

The campaign generated close to 200,000 visitors on the basis of 2.5m of prints in the first 2 weeks without media.