Eurobest

Renault ZOE ASMR

PUBLICIS CONSEIL, Paris / RENAULT / 2018

Presentation Image
Film
Case Film

Overview

Entries

Credits

Overview

Background

RENAULT CHANNELS ASMR TO GIVE AUDIENCES THE ELECTRIC DRIVING EXPERIENCE THROUGH YOUR SCREEN

Idea

The choice to collaborate with ASMR Zeitgeist came easily, as Renault wanted to work with an ASMR expert to make the campaign authentic.

Strategy

The choice to collaborate with ASMR Zeitgeist came easily, as Renault wanted to work with an ASMR expert to make the campaign authentic. They were particularly drawn to ASMR Zeitgeist because of his inventive work on sound and experimentation with objects. With over 600k YouTube followers, ASMR Zeitgeist, is an influential force within the ASMR community. He said of the Renault partnership: “ASMR and Renault ZOE fit really well together as the driving experience in an electric car is different because it is so quiet – I was surprised at how it relaxes you immediately.”

Outcome

200K views in 2 days

3000 positive comments

PR on press, website and national TV CHANNEL, Arte and France 2

Similar Campaigns

12 items

The Secret Life of Quarries

WEBER SHANDWICK, Geneva

The Secret Life of Quarries

2023, CATERPILLAR

(opens in a new tab)